This street photo posted by Werben und Verkaufen Magazin on Instagram made me laugh. I m a massive fan of the BSR (Berliner Cleaning Facilities) advertising style. Since a few years all bins and cleaning vehicles in the city are covered with funny slogans and phrases that really make you feel connected and sympathetic with the company – and even the rubbish bins – which seem to come alive because of that.
And this one is definitely the most inventive and stylish yet. Looks like it’s a clever PR gag for the Berlinale – the city’s prestigious annual movie festival.