This ad for a wallpaper brand tries to make a point that it can be applied fast, that it is durable and that the application job will always be successful. But that whole message gets totally trashed because the ad poster applier dude was really lousy at his job. I think the wallpaper guys deserve their money back.
One cannot deny the fact that females on ads or covers sell usually better than males or get more attention except of course for a few examples like male fitness mags or some male product ads.
You will have women on women’s magazines but hardly men. And you’ll have women on many men’s magazines too – hardly ever men.
So if you are a woman you are constantly faced with other women looking perfectly (photoshopped) pretty at you.
How is this influencing the way they feel about themselves?