Women sell!

Photo of three Zeit magazines with women on their covers - photo by Stefan Klenke

Photo by Stefan Klenke

One cannot deny the fact that females on ads or covers sell usually better than males or get more attention except of course for a few examples like male fitness mags or some male product ads.
You will have women on women’s magazines but hardly men. And you’ll have women on many men’s magazines too – hardly ever men.

So if you are a woman you are constantly faced with other women looking perfectly (photoshopped) pretty at you.

How is this influencing the way they feel about themselves?

Women on Ads in U Bahn station in Berlin - photo by Stefan Klenke

Photo by Stefan Klenke